CHICAGO – May 2, 2018 – TAWANI Enterprises, Inc., an organization specializing in the development, investment, management and preservation of real estate properties, has launched a new brand identity. This new identity more clearly reflects TAWANI’s connection to the community and its mission of supporting ventures through sustainable preservation, new construction and building and restoring places for people to visit, live, work and learn.
TAWANI’s brand identity was created in partnership with Chicago-based McGuffin Creative Group. The first goal was developing positioning that captured the organization’s entrepreneurial commitment to preservation, history and community quality of life. With positioning established, the identity was further fleshed out with a new, iconic color scheme, simplified logos across all brands, new fonts, unified messaging and a sleek and stunning new user experience across all digital and print properties, including eight new websites.
“TAWANI is a visionary organization that aims not just to grow value for itself, but undertakes and supports projects that forge healthier, stronger and livable communities now and for future generations,” said Colonel (IL) Jennifer N. Pritzker, IL ARNG (Retired). “We wanted our communications and digital platforms to provide a richer articulation of TAWANI’s mission, vision and unique character, telling our story through elements that are recognizable and relatable.”
The new brand also afforded TAWANI Enterprises an opportunity to better align its businesses under a more cohesive visual look and voice, more effectively communicating their common vision to key audiences.
“Our modernized brand and visual identity truly showcases the unifying spirit behind all TAWANI Enterprises businesses,” said Theadora Gerber, TAWANI’s director of marketing. “The new logos embody TAWANI’s sense of heritage and preservation while the emphasis on photography and graphics is personal, inviting and approachable.”
TAWANI Enterprises represent a dynamic portfolio of iconic brands, including Stone Heritage Collection, Stone Heritage Collection, TAWANI’s hospitality arm of thoughtfully designed lodging and event spaces, the Pritzker Military Museum & Library, the TAWANI Foundation, the Pritzker Military Foundation and TAWANI Property Management and TAWANI Property Development. Properties under the Stone Heritage Collection includes Stone Terrace, Stone Porch by the Lake, Lang House, The Emil Bach House, Mayne Stage and The Lincoln Way Inn.
For more information about TAWANI and to view the updated website, please visit https://tawanienterprises.com/.
About TAWANI Enterprises
TAWANI Enterprises, headquartered in Chicago, specializes in the development, investment, management and preservation of real estate properties in the Chicago area. The company represents a diversified portfolio of iconic brands, such as the Stone Heritage Collection, TAWANI’s hospitality arm of thoughtfully designed lodging and event spaces, the Pritzker Military Museum & Library, the TAWANI Foundation and the Pritzker Military Foundation. Properties under the Stone Heritage Collection include Stone Terrace, Stone Porch by the Lake, Lang House, The Emil Bach House, Mayne Stage and The Lincoln Way Inn. For more information, visit https://www.tawanienterprises.com.